product, Marketing, Business model innovation
TestingZone
We are an innovation lab.
We develop products you never knew you needed… Innovation is not about making something a little better. It is about creating something from nothing, brand new things that make people’s lives a lot better or easier.
Creating something new won’t make any difference if people never hear about it. And traditional marketing just… sucks. Marketing shouldn’t be an interruption, and intrusion, but a service to help you find things that matter to you.
The third pillar of a solid foundation is a business model that can support innovative products and innovative marketing. These 3 things create the stable foundation of any business.